the micro-universe of luxury menswear

Role: Interior Design Lead
Typology: Retail, Barbershop, Speakeasy
Size: 930m²
Completed with: McKinley Studios

A layered experience that generations of menswear connoisseurs will return for again and again.

Step inside the world of Henry Singer Fashion Group.

In an era where retail is often reduced to transaction, the Henry Singer flagship proposes something slower, more deliberate. Long known for its tailored approach to menswear, the brand’s expansion into a new flagship format reframes the store as both a destination and a point of return—less about browsing, more about belonging.

At its core, the project explores what it means to build loyalty through space. The answer is not scale, but intimacy and connection.

The flagship store invites customers to relax, to return, to linger.

It offers not only a shopping experience, but a sense of community - a third space for purveyors of luxury and business.

Within the store sits a barbershop, several lounges, a VIP suite for special occasions and private shopping, and a hidden speakeasy, Bar Henry.

“This intimate space exudes connoisseurship and opulence. Despite its compact size, the design team maximized functionality and flow, ensuring every square inch serves a purpose.”

— Canadian Interiors Magazine

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designing an activation ecosystem